SS20
JUNIUS
FOOD SCIENCE
Branding
I was approached by the JUNIUS founders with their award winning product, steeped in history and knowledge. They needed a brand and assets to launch them into the marketplace. An innovative food start up focusing on researched nutrients and phytochemicals known to positively influence the roots of health. A brand with depth and meaning, the logo using a font reflective of latin history reflecting the name. A harmonious combination of upper and lowercase letters conveying balance and diversity. The 7 pillars cleverly sit as roman numerals within the design. Placed within a sphere - a strong symbol of continuation and longevity - the circle of life. Art direction with tactility and depth. Building a brand from concept and creative direction through to execution across touch points. Photography - Helen Cathcart. Food Style - Ali Brown.
![](https://framerusercontent.com/images/LstYD4sisYkLTgT2OGTQa7z5c.jpg)
![](https://framerusercontent.com/images/SEReBAenh6MBY6IVSO1pskRfTY.jpg)
![](https://framerusercontent.com/images/qY0AYFlkleY0h7n6mibsUnXjS9Y.jpg)
![](https://framerusercontent.com/images/DtPOspftTyc60e65IVDQi4gfjUU.jpg)
![](https://framerusercontent.com/images/SabPTaoyEP1CYBSIpVhUzEL5Nmw.jpg)
![](https://framerusercontent.com/images/1mf5KdJSGtq8pycD6fUeUkb72OU.jpg)
![](https://framerusercontent.com/images/E8uxhTmjFZbFT39WLPwXvfRK8g.jpg)
![](https://framerusercontent.com/images/SgFjXeQIsIaetpsmB5leDyDR9LM.jpg)
SS20
JUNIUS
FOOD SCIENCE
Branding
I was approached by the JUNIUS founders with their award winning product, steeped in history and knowledge. They needed a brand and assets to launch them into the marketplace. An innovative food start up focusing on researched nutrients and phytochemicals known to positively influence the roots of health. A brand with depth and meaning, the logo using a font reflective of latin history reflecting the name. A harmonious combination of upper and lowercase letters conveying balance and diversity. The 7 pillars cleverly sit as roman numerals within the design. Placed within a sphere - a strong symbol of continuation and longevity - the circle of life. Art direction with tactility and depth. Building a brand from concept and creative direction through to execution across touch points. Photography - Helen Cathcart. Food Style - Ali Brown.