AW22
SWEATY BETTY
GOTTA FLY
Campaign
A campaign launching a new run collection. With the activewear market continually blending this campaign captures personality and originality. Fashion forward in tone with a tongue-in-cheek twist. Studio shot playing with light and the notion of time and movement with blur technique reflecting the franchise name Zero Gravity. A contemporary and fresh take on run style. Photography - Dan Beleiu. Set - Josh James Studio.
![](https://framerusercontent.com/images/uGfnMLaBgH9gdLiqmtYwUBgBjbA.jpg)
![](https://framerusercontent.com/images/sgmNboaaOG1YPAIw2ATZZ7fbUA.jpg)
![](https://framerusercontent.com/images/ALu9ezI2xoUr76o0FMAukQZJEzI.jpg)
![](https://framerusercontent.com/images/zam09rwxvhf9C8tn4pUSUcr1ag.jpg)
![](https://framerusercontent.com/images/TjxaZk6y3vHtzvoJ5KMQb5udKE.jpg)
![](https://framerusercontent.com/images/t9CgqWn9ogWGNjadUem9ml65uPU.jpg)
![](https://framerusercontent.com/images/TSKTgcnTLaNqLMvYKcJ0g3X8ps.jpg)
![](https://framerusercontent.com/images/Nxqh56eaq18khJgUlrIxvYSL0s0.jpg)
AW22
SWEATY BETTY
GOTTA FLY
Campaign
A campaign launching a new run collection. With the activewear market continually blending this campaign captures personality and originality. Fashion forward in tone with a tongue-in-cheek twist. Studio shot playing with light and the notion of time and movement with blur technique reflecting the franchise name Zero Gravity. A contemporary and fresh take on run style. Photography - Dan Beleiu. Set - Josh James Studio.